Recently, Northeast China and other regions have entered winter, and the ice and snow season in Heilongjiang Province has officially begun. As the top stream of last year's ice and snow season, data from the first three quarters showed that the number of tourists in Harbin increased by 37.2% year-on-year, continuing to maintain high-speed growth. Now, with the arrival of the ice and snow season, there will be a large number of tourists coming. The huge passenger flow has made Harbin smell new business opportunities. Harbin is actively laying out new industries around fashion and warmth.
The down jacket industry from 0 to 1
In this shopping mall in Harbin, the down jacket design of the "Erbin" collaboration has caught the attention of many consumers. In addition to the eye-catching word "Erbin", it also includes elements of the Songhua River and the terrain map of Heilongjiang, cleverly integrating the urban style of Harbin into it. The ingenious design not only captures consumers, but also presents some opportunities for the local government.
Zhang Jianhua, Director of the Consumer Products Department of the Industry and Information Technology Department of Heilongjiang Province: Originally, the foundation of the down jacket industry was relatively weak, but in the past year, it has basically achieved a leapfrog development from scratch and from 0 to 1.
With an industrial foundation, the first challenge facing them is how to cultivate influential local brands. At the Department of Industry and Information Technology of Heilongjiang Province, Zhang Jianhua from the Consumer Goods Department showed reporters the five new registered trademarks they had already applied for.
Zhang Jianhua, Director of the Consumer Goods Department of the Department of Industry and Information Technology of Heilongjiang Province: Five trademark registration certificates have been issued for use. We have 12 key industrial projects actively under construction, with an expected production capacity of between 2.5 million and 3 million pieces.
The implementation of self owned brands has given enterprises peace of mind. At the Harbin Bin County China Korea Industrial Park with a total investment of 10 million yuan, the reporter met with the company's head Huang Xiaolan. She told reporters that a series of clothing has already been designed and printed, and plans to launch five series of over a hundred winter clothing in the future, with an expected annual output of 2 million pieces.
Huang Xiaolan, the person in charge of Harbin Beijing Clothing Co., Ltd.: The famous big flower cotton jacket in Northeast China is made of down jacket fabric, which we also customize and dye.
In the interview, the reporter found that for down jacket companies, in addition to new design concepts, goose down is also an important part of the down jacket industry. At present, Heilongjiang is constantly enriching the breeding varieties of geese. In the Big Goose Town of Liangjiang Animal Husbandry in Suibin County, Pusan Big Goose, as a new breed, not only has a larger size, but also higher value of goose feathers.
Xiao Qiang, General Manager of Liangjiang Animal Husbandry Co., Ltd. in Suibin County, Hegang City: Currently, a feather can be sold for over 70 cents. If it is made into a badminton, it can be sold for more than 20 yuan. A bag of down is currently sold for over 10000 yuan, and if it is divided into high-end down, it can be sold for over 50000 yuan.
Goose feathers are sold by the roots, and goose down is sold by the pairs. At present, many places in Heilongjiang, such as Qiqihar and Jiamusi, are vigorously promoting the goose breeding industry. This year, Qiqihar's goose breeding accounts for one-third of the province's total.
Tang Haibo, Director of the Agriculture and Rural Bureau of Qiqihar City: This year, we will develop to 18 million geese, and in the next 5 to 8 years, we will build a scale of 50 million geese.
Heilongjiang has also proposed an action plan to revitalize the goose industry, further strengthening the ability of on-site processing and transformation of goose feathers within the province, striving to achieve a processing volume of over 10000 tons of goose feathers and a production volume of over 1500 tons of goose down, continuously extending to downstream industries such as down clothing and bedding, and creating a complete industry chain for goose down processing.
Accelerate the continuous upgrading of the clothing industry from the beginning
Wutong trees were planted to attract the phoenix. As the down jacket industry continues to improve, it also presents new opportunities for more enterprises from other regions. Many companies have launched their own clothing industry, forming a development model of raw material processing, production and manufacturing, and market sales in the local area.
In Pingfang District, Harbin City, this down jacket enterprise from Jiangsu has officially started production. This down jacket intelligent factory, which integrates intelligent manufacturing equipment, industrial Internet applications, artificial intelligence and other new generation information technologies, can produce 3 million down jackets every year.
Lv Xiaojing, head of Bosideng (Harbin) Intelligent Manufacturing Production Base: Currently, the proportion of automation equipment in the entire factory is 40% to 50%. The production of down jackets has increased from 5 minutes to over 2 minutes to 3 minutes.
In addition, the goose down processing industrial park newly built by the enterprise this year is also actively under construction, while continuously strengthening and supplementing the chain, further shortening the chain of the clothing industry chain.
Li Chuang, head of Bosideng Brand Management Center: We will increase our research and development of ice and snow clothing and ice and snow related products, and we will also have plans to establish research and development centers in this area in the future.
Heilongjiang also actively introduces clothing and textile enterprises from Guangdong, Zhejiang, Jiangxi and other places, promoting the landing of projects such as garment processing, down clothing, and ice and snow sports clothing. In Qiqihar, this enterprise from Jiangxi has connected the down jacket town with the down jacket trading market, and the enterprise directly enters the market for sales after producing orders.
Li Boning, General Manager of Qiqihar Huahao Down Clothing Trading Market: We want to build a complete industry chain, and the current production capacity and sales volume of the entire market are growing in a doubling pattern.
At present, Heilongjiang has also proposed its own development plan for the ice and snow clothing industry, with an average of more than 10 ice and snow clothing related industry projects signed and implemented each year. Relying on the advantage of stable supply of high-end raw materials, we will focus on developing characteristic clothing industries such as cold resistant clothing (down jackets) and high-end skiing (ice skating) clothing, continuously extending into high-tech fields such as smart clothing and wearable products, and creating a new business model for the development of the entire ice and snow clothing industry chain.
Erbin's' new friend '
Industrial development brings economic growth and popularity. Nowadays, more and more "traffic" has become "retention" in Harbin, and more young people choose to settle here. What will these young people bring to Harbin?
As soon as the reporter arrived at Harbin Creative Design Center, she met Wang Yuan, who had graduated from Beijing Institute of Fashion Technology and returned to work. As a native of Harbin, she chose to return to her hometown to work after graduation. Currently, she is preparing to participate in the fashion design competition for the Asian Winter Games.
Young fashion designer Wang Yuan: I came here this time to find these friends to help me solve the problem of fiber optic fabric. Because it doesn't glow during cutting, but this garment precisely needs this glowing fabric to look beautiful on stage.
Wang Yuan told reporters that over a hundred designers have gathered at this creative center. In the exhibition hall on the first floor, from snowflake creative brooches to miniature landscapes of Yabuli Ski Resort, to various skiing equipment, all creative products contain strong "ice and snow" elements. At present, more than 40 design agencies have gathered here, with over 60% of them being people from other provinces. They have also established the Heilongjiang Province Fashion Designers Association to further promote the development of the fashion design industry.
Young designer Wang Minglai: Harbin has a very creative design heritage. We have done a brand positioning and logo planning for Harbin Gift.
In the Chinese Baroque district outside the road, a group of young designers have also gathered. In addition to traditional themed exhibitions such as the Northeast Folk Customs Exhibition, Northeast Literature and Book Exhibition, and Folk Cultural and Creative Works Exhibition, the designer also turned this courtyard into a creative space that integrates coffee, cultural and creative handicrafts, and the "old" building has become "young".
Yu Bing, head of Harbin Chinese Baroque Creative Design Center: Can you understand what young Harbin really looks like. It is not just a visual or emotional communication, we need to make it truly commercialized and productized.
The influx of young people has also brought a fashionable spring to Harbin. Enable more talents to participate in it.
Yan Shi, Deputy Director of Harbin Creative Design Center: By gathering talents to the local area through different forms, the entire creative design has formed a chain like development, covering the entire design of Heilongjiang.
(Source: CCTV News)
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